Champagne Taste on a Sippy-Cup Budget

Smocked Auctions

Lauren Scheinin
October 02, 2012

Four years ago, Amy Laws and Nicole Brewer bonded over a stroller fitness class post-pregnancy. Today, these Dallas moms have attracted more than 100,000 “smockaholics” via twice-weekly fixed-price sales on Facebook that have grossed more than $1 million in sales — not bad for a business that began as a series of trunk shows in Brewer’s living room. Smocked Auctions, the duo’s online bidding boutique, offers smocked and appliquéd children’s clothing for boys and girls ages three months to six years, with equally adorable prices. The action starts at 8:30 pm every Tuesday and Thursday and rewards parents who are trigger-happy at the keyboard with dresses, rompers, bubbles, shorts sets and more. But don’t think they’re the only ones getting into the action. “Nicole and I can still be found hovering in front of our laptops and on the phone with each other, squealing with delight as the bids are posted,” Laws says.