From the Margiela Archives to H&M

Collaboration of French Label and Swedish Retailer

Megan Pruitt Winder
November 12, 2012

Eccentric French fashion label Maison Martin Margiela presents a unique collection in collaboration with Swedish retailer H&M — a re-edition of some the design house’s most directional looks since the founding of the brand in 1989, in stores and online Thursday, November 15. The collection for men and women highlights many of Margiela’s trademark techniques: visible tailoring, oversized shape, trompe l’oeil, masculine silhouettes, wit and the ironic reinterpretation of common materials into new sartorial uses, such as a duvet-cover coat and car-seat-cover dress. We’ll be scooping up slim-cut menswear-inspired biker jackets, tuxedo jackets, supersized cardigans, the winter-white duvet coat and painted denim, all in intellectual shades of white, black, red, nude and silver. Of the accessories, the clear wedge pumps, leather guitar cover and glove coin purse are standouts. And in case you’re wondering, each is labeled with a special tag indicating the season of origination. Re-edition of Maison Martin Margiela at the H&M boutique and, launching Thursday, November 15.