- January 07, 2013
The Joule was named for a tiny unit of energy, but the boutique hotel may soon need a more powerful moniker — perhaps The Gigajoule? The venue’s $78 million expansion, debuting this spring, adds 32 rooms and suites plus two ballrooms. But what has our antennae tingling are the luxury emporiums setting up shop: super-chic West Coast fashion imports TenOverSix and Traffic Los Angeles; a reading room and boutique stacked with Taschen books; and a subterranean ESPA, the first Texas outpost of the European premium spa operator. There’s more to come this summer, when we’ll be salivating over Tristan Simon’s CBD Provisions brasserie, which plans to cook up locally sourced artisanal comfort food, and Mirth & Refuge, a swish bar masterminded by NYC mixologists Christy Pope and Chad Solomon. It’s all the brainchild of Tim Headington, the low-key oil baron and film producer (Hugo, Rango, The Rum Diary, The Aviator, et al) who has emerged as the patron billionaire of downtown. Headington developed the Joule and has big plans to transform other nearby real estate holdings. “Downtown Dallas has a rich history that spans numerous dimensions, both cultural and economic,” he notes. “The present environment provides the perfect opportunity for our city to author and update its own narrative.” TenOverSix co-owner Kristen Lee Cole says Dallas was a pleasant surprise. “Women wear very high heels and a lot of jewelry and are really sophisticated — we had no idea,” she marvels. “It’s not like the TV show.” thejouledallas.com.