Vara Vara Cool

Ferragamo's Online Customization

On the heels of its 35th anniversary, stylish influencers the world over are readopting Salvatore Ferragamo’s iconic Vara, a mid-heel shoe with a grosgrain bow, into their wardrobes. And it’s not just the fashion traditionalists sporting the classically designed shoe again. Edgy gals, from actress Chloë Sevigny to rock-star royalty Alexandra Richards, are wearing the Vara; the latter wears hers in a special campaign shot by fine art photographer Claiborne Swanson Frank for the launch of Ferragamo’s L’Icona, the Italian brand’s new online project. As of May 1, you can go to to customize your own Vara or the ballet version, Varina. Colors range from Blu Scuro to Lava to Acqua to Rosso, as well as an exclusive summery printed fabric. Contrasting colors for the heel and bows, plus a choice between gold or silver hardware, are also available. Can’t decide which colorway is best? Find inspiration by thumbing through the on-site collection of captivating portraits by Swanson Frank of such modern and fashionable women as co-founder Lauren Santo Domingo, film director Chiara Clemente, model Elettra Wiedemann and fashion writer Miroslava Duma, each wearing her own customized Vara or Varina design. Salvatore Ferragamo’s Vara and Varina customized shoes $550, at