Fast Times

Keeping Time with BRM

Matt Alexander
May 24, 2013

One of the greatest travesties of the past decade has been the perceived obsolescence of the gentleman’s timepiece. Men — who, incidentally, should always wear watches — have sadly taken to relying upon phones and other electronic paraphernalia for their time-telling needs. Fortunately, there are ways to buck this unattractive trend, most notably from Bernard Richards Manufacture. Each year, BRM hand assembles roughly 2,000 watches in a workshop located just outside Paris. Each is designed with a racing aesthetic in mind — details are inspired by high-end European sports cars, WWII fighter craft and other high-performance machinery — and can also be completely customized. BRM North America owner Frédéric Gasser has established U.S. headquarters in Dallas and has most recently partnered with Park Cities Porsche to develop exclusive up-to-the-minute styles. $3,000 to $150,000; information 214.235.9127;