Simply Swell

Madewell

Caroline Starry LeBlanc
Posted:
June 07, 2013

From those preeminent preps at J.Crew comes Madewell, an edgier, ladies-only, effortlessly cool reinterpretation of a denim workwear label that’s been around since 1937. Located on Level II in Galleria IV next to Langford Market and across from A/X Armani Exchange, Madewell is all about subtly sophisticated staples with a touch of summer festival (think Coachella) style, such as perfectly cut T-shirts, printed denim jeans, airy dresses and out-there accessories. The 2,788-square-foot boutique stocks denim and chambray “bars” designed for customers to find the perfect fit for their shape and taste, offering up jean cuts from “skinny skinny” to “rail straight,” “boyfriend” to “bootlegger.” Chambray shirts are offered in a similarly wide array, with the emphasis again squarely focused on fit. Handbags and jewelry are casually cool but striking, dressing up jeans and a tee. Add in retro-inspired eyewear, skinny and square scarves, backpacks and belts, and you have one cool concept with historic integrity. Galleria IV, 5135 Westheimer Road, 713.966.3500; madewell.com.

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