Ahoy, Americana

J. McLaughlin

Caroline Starry Leblanc
August 01, 2013

For post-Ivy Leaguers with a penchant for weekends at the Cape and Lyford, J. McLaughlin has long been the go-to for high casual weekend wear. The company was started 35 years ago by then-20-something brothers Jay and Kevin McLaughlin. Flush with capital from historic Brooklyn Brownstone renovations, the sibs picked a strip of Madison Avenue on the Upper East Side next to a couple of their favorite patrician watering holes. Their exalted circle of American taste featured looks inspired by the Jazz Age and Camelot, tweaked and updated, adhering to style not fashion. Thankfully the ethos remains, and now two Texas stores are opening almost simultaneously in Dallas and Houston. The boutique in River Oaks Shopping Center stocks tweaked-traditional embroidered belts, muted foulard trousers, checked linen shirts in sherbet colors (and the famed McLaughlin blue); twill shorts with dog, fish, sail and lobster motif; and swimwear for men and women. Also look for Hamptons-worthy duffels and totes, Dopp kits, cosmetic bags, correspondence cards and a special men’s shirt case that thwarts wrinkles en route. And almost everything can be monogrammed, of course. 1963 W. Gray St. in River Oaks Shopping Center, 832.831.9240, jmclaughlin.com.