Mitchell Rocks the Shops

Kelly Mitchell Fine Jewelry

Lauren Scheinin  |  Photos by Kelly Mitchell Fine Jewelry. Photo by Shayna Fontana., Kelly Mitchell. Photo by Shayna Fontana.
Posted:
December 18, 2013

Delivering South African diamonds around the globe is a pastime Kelly Mitchell experienced fresh out of college; traveling for weeks at a time, she learned the ins and outs of the tight-knit industry. She settled in Dallas in 1994 to work as a private jeweler, then joined the beloved but recently retired Calame in Highland Park Village, catering to international clients while attending jewelry shows. At the Wynn Hotel in Las Vegas, Mitchell had an epiphany: “Many jewelry stores are so stuffy and instantly made me feel as if I didn’t belong — and I am a diamond dealer!” Walking into the hotel bakery, everything suddenly clicked: She would design her store as if it were a pastry shop. “I want people to come in and not feel intimidated,” she says. “Even if something is out of your realm now, you have every right to look at it.” Her 2,600-square-foot boutique (with a fully stocked bar and flat-screen TV) specializes in private-label, one-of-a-kind pieces, along with luxury names such as Boucheron, Bulgari, Asprey, Cartier and Tiffany & Co., and handcrafted knives from Africa. As a member of IWJG, Mitchell can also special-order any timepiece for her clients. “My goal,” she says, “is to create a comfortable environment where people can enjoy a drink and look at jewelry.” 4256 Oak Lawn, 214.736.5155; kellymitchelljewelry.com.

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