Menswear That Pops

Edo Popken

Lauren Scheinin  |  Photos by Edo Popken. Photo by Shayna Fontana.
Posted:
December 18, 2013

To say that Edo Popken has an affinity for fashion would be an understatement. With four generations of family in the apparel industry, the Swiss designer began playing with patterns at a young age. “As a child, I would stay in various hotels with my parents as they traveled for their children’s clothing line,” he says. “While my parents were in meetings, I would sit and draft ideas and take them to the hotel tailor to be made. My first piece was a hooded jacket made of suit fabric — I still own it.” Popken launched his menswear collection after he was unable to find clothing made to his taste and quality and opened his first store in Zurich in 2004. Ready to expand, he launched a catalog and e-commerce site. Studying the numbers, it became clear that Texas had the highest average spending power, topping both New York and California. “I booked a flight immediately,” says the designer, and the rest fell into place. The 4,000-square-foot shop in the Design District houses his men’s collection (women can get their fix from his website) and is one of the first clothing stores in the burgeoning area. “I wanted to do something different and be in a design-driven district, not in a mall,” he says. With a penchant for bold colors and pattern, his dress shirts have limited availability — 111 are made of each style, with the numeral designated on the inside of the collar. He designs his own fabric in breathable, natural materials and creates his own colors twice a year. One of his favorite pieces, The Club Blazer, comes in a myriad of colors and can be tailored to perfection by the store’s secret weapon: Orlando Morales, tailor extraordinaire formerly of Barneys New York. 1523 Dragon St., 214.749.0200; edopopken.com.

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