Houston is the 12th city in the world to acquire UberEATS. The food delivery service launches this Thursay, October 29.
After launching in Austin this summer, UberEATS — the on-demand food delivery service powered by transportation juggernaut Uber — is finally bringing its talents to Houston. This makes Houston the 12th city in the world (alongside Atlanta, Austin, Barcelona, Chicago, Houston, Los Angeles, New York, Paris, San Francisco, Seattle, Toronto and Washington, D.C.) to acquire the food-delivery service, which promises to serve customers in the Bayou City with meals reflective of the local food scene in 10 minutes or less.
“At UberEATS, we are excited to partner with the best local chefs and restaurants to bring Houstonians an experience that has never been possible before,” says UberEATS general manager Sarah Groen. “In 10 minutes or less, users can experience a variety of local dishes from a curated menu that rotates daily.”
So, just how does the service work? UberEATS offers a daily menu of three or more different meals (in addition to desserts and drinks) from a mix of local restaurants. Everything is accessible through your Uber app, which allows customers to utilize the same cashless payments as they would for an Uber ride. Just open the app, select the EATS option and order for curbside delivery. UberEATS begins delivery Thursday, October 29, and will serve the downtown and midtown areas.
Uber officially unveiled the service last night with a secret launch party at The Historic Heights Fire Station. In addition to the large media attendance, about 30 percent of attendees were Uber riders.
“When certain customers opened their Uber app, it gave them the option to come to a secret location,” Groen says. “We tried the same thing during Lollapalooza in Chicago earlier this year, and it worked out great. Of course this event is on a much smaller scale, but we decided to try it here as well.”
Guests were treated to a “Taste of Houston” as local participating UberEATS restaurants including Common Bond, Coltivare, Jackson Street BBQ, Mala Sichuan, Sticky’s Chicken and Tout Suite served samples of menu items guests can expect to see in the app. My favorites? The jalapeño biscuit brisket sandwich from Jackson Street BBQ, signature wings from Sticky’s Chicken, the slow-cooked duck and kale salad from Coltivare and the oatmeal whoopie pie from Common Bond.
Chefs Anita Jaisinghani (Indika, Pondicheri), Bryan Caswell (Reef, El Real Tex-Mex), Chris Williams (Lucille’s Restaurant), Carlos Ramos and Morgan Weber (owner of Cultivate and Revival Market) spoke to the event crowd about Houston’s changing food scene and how UberEATS will help develop it.
“When social media and Twitter were in its infancy, the only way you knew a restaurant was opening was through a press release or Thursdays and Saturdays and the Star section on Sundays. Now you know it instantly,” Caswell says. “You know what the restaurant is serving, and you can find a complete photo history of its entire night. So connectivity is so important, and UberEATS is helping complete that circle by making it easier for people to reach the restaurants.”
While UberEATS trumps other delivery apps such as Favor and Postmates with its 10-minute delivery time, the question remains: When will UberEATS’ small delivery zone expand to serve a broader range of Houstonians?
“It will definitely be in a few months, rather than a few years. So sooner rather than later,” Groen says.
He reminded Uber users to “tap and snap” their UberEATS delivery for a chance to win free eats for a week: Take a photo of your meal and share on Twitter and Instagram. Be sure to mention @uber_houston, and use the #UberEATS hashtag.