A self-described white T-shirt and jeans gal, Brooke Feather admits that she doesn’t exactly fit the fashion formula. But endless summers in Laguna Beach have lent the native Houstonian some of the effortlessly chic je ne sais quoi so common to West Coast women. “Fun, not fussy” is how Feather describes her eponymous boutique, which recently opened at 2020 West Gray in River Oaks Shopping Center, stocked with casual alternatives to workout wear or head-to-toe Chanel. Feather has assembled quality denim from RTA and Current/Elliott, beach-worthy basics and city-worthy ready-to-wear and bags and jewelry unique to the Houston market. Expect stylist-level service and fresh shipments every week — and the sort of vibe that can only be recreated by someone who’s a Cali girl at heart.