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Fashion / Shopping

Storefront Windows that Cause Traffic to Stop

A Dallas Store Brings the Wow — and the City’s First Shake Shack Will Follow

BY // 12.18.15

Drive past Stanley Korshak in Dallas, and something bright will catch your eye: beautifully illuminated rows of windows along the store’s Maple Avenue and Cedar Springs Road facades. The elaborate storefront scenes encased in these new retail orbs might compel discerning Harry Gordon Selfridge to tip his trilby in approval.

“The first day we unveiled them,” says Crawford Brock, Korshak owner and CEO, “cars were pulling in and people were saying, ‘Wow! What is this?’”

Stanley Korshak's Christmas windows
Bret McKinney, Stanley Korshak’s director of visual merchandising and fashion presentation, designed the store’s Christmas windows. “Our theme for this year is Reindeer Games, a play on all kinds of games and reindeer, all done in a gold-and-white theme,” McKinney says.

The new windows aren’t the only new design elements. Korshak’s central courtyard also received a facelift — one inspired by the piazzas of Florence and Milan. Dallas architectural firm Staffelbach replaced the bulky fountain with a sleek reflecting pool surrounded by trees draped in twinkling white lights. “It’s just spectacular,” Brock says. “Now we can host fashion shows and events there. I’m over hotel ballrooms, carpet and chandeliers.”

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Korshak’s new look is part of a greater makeover in progress at the Crescent Court complex. The $30 million project is scheduled for completion in May 2016.

The Palomino Restaurant & Bar debuted a sidewalk patio; next year, beloved Design District coffee shop and cafe Ascension opens its second location near the Rosewood Crescent Hotel; and later in 2016, Dallas gets its first Shake Shack, the burger house with a devoted New York City following, which will open on Pearl Street in a green space devised by The Office of James Burnett — the landscape architect behind Klyde Warren Park. Stanley Korshak, 500 Crescent Court, 214.871.3600.

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