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Gucci Jumps Into Home Decor in the Most Unexpected, Madcap Way

BY // 07.18.17

Alessandro Michele, who was named creative director of Gucci in 2015, has indisputably turned the Italian fashion house on its head with his brilliant collections embracing pattern, coloration and embellishment.

His madcap vision now extends to home design where, in September, Gucci Decor launches with a progressive global roll-out in Gucci flagship stores and online at gucci.com.

Gucci Decor, inspired by the runway collections, embraces Michele’s rampant garden lexicon, with flora and fauna inspired screens, carpets, wallpaper, embroidered cushions, teapots, candles and incense holders.

Small porcelain objects are produced by Richard Ginori, an historic Florentine company founded in 1735 (where Michele also serves as creative director) and are embellished with a green and white Herbarium pattern, the “eye” design, and animals from the Gucci Garden of bees, butterflies, snakes and tigers.

Tasseled and fringed pillows are heavily embroidered, as is as a velvet cushion for a Chiavari chair.

Furnishings include small metal tables and embellished screens, all foldable and moveable, and “intended to allow for a flexible and personal approach to decorating,” reads the Gucci press release.

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The four scents for the candle and incense collections are lushly and eccentrically named Inventum (rose), Fumus (birch, orange leaves and beeswax), Herbosum (tomato leaves, long grass, basil and lemongrass), and Esotericum (bitter Seville oranges, jasmine, leather and salt).

Let the Gucci takeover continue.

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