Between hosting a humiliating holiday (April Fool’s Day) and being the rainiest month of the year, April gets a bad rap. But this time around, April is the lucky month when Target launches the limited–edition collaboration Lilly Pulitzer for Target. On April 19, the Palm Beach-centric collection of 25 Lillys riff on the late designer’s ’60s and ’70s color explosion, which began as simple cotton shifts, shorts, trousers and table napkins that Pulitzer sold at her orange juice stand in Palm Beach. She made the simple cotton shifts herself in bright, iconic patterns that through the years came to embody all that is WASPy and beachy in this manicured and pedigreed domain. For the Target collection (we must say, a brilliant move on Target’s part), 15 exclusive prints designed by Lilly Pulitzer artists make their way onto refreshed shift dresses (an LP staple), bright bikinis and shoes for women and tots, cosmetics, beach accessories and home goods. We’re setting up our orange juice stand outside Target now.
SHOP THE COLLECTION: