In the Palms of Their Hands
PaperCity has a controlled circulation model wherein a large portion of the monthly issues are delivered, via a home delivery company, to homes in the highest-income neighborhoods in each city. The balance of issues is available in each city's hottest restaurants, cafes, retail stores, coffeehouses, gourmet markets, bookstores, hair salons, spas, hotels and high-rises.
Home |
Pick-up |
Total |
|
Delivered |
|||
| Dallas | 40,000 |
45,000 |
85,000 |
| Houston | 35,000 |
50,000 |
85,000 |
This controlled distribution method has long proven effective in developing strong readership and loyalty in the up-market we target. There are recent circulation audits available for Dallas and Houston. Dallas currently has an ABC audit pending.
copyright 2007 urban publishers inc. all rights reserved
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