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Real Estate / Home + Design

Design Of The Moment

A New Store in Dallas Wants to Furnish Your Home Lifestyle

BY // 03.18.16

The new Oak Lawn Avenue home-furnishings store Living Modern bridges a gap in the city’s modern-design market: between high-end trade showrooms in the Dallas Design District and big-box stores such as Crate & Barrel in nearby Knox-Henderson.

“We identified a niche for modern, mid-priced furniture that just wasn’t available in Dallas,” says owner Evan Gerstein, a Miami native who moved with his wife and store co-owner, Norma Gerstein, and their children to University Park three years ago from Monterrey, Mexico. Both Norma and Evan came from families that owned furniture stores, so getting into the business was a natural choice. “Furniture and design are in our DNA,” Evan says. Modern Living is massive, with 7,500 square feet of upholstered pieces, tables, lighting and accessories — many lines coming from abroad, including Nicoline from Italy and Mobital from Canada. The boutique is also the exclusive local purveyor of Calvin Klein Home rugs.

Sofas range from $1,800 to $3,200 and sectionals from $2,400 to $6,200, with special pricing offered to the trade. “Millennials are changing things,” Evan says. “The new generation wants quality but doesn’t want to spend $25,000 on a sofa. Trends are important to them, and they want a fresh new look every few years.” There’s plenty to assist your next room revamp: In addition to a chair gallery, which showcases dining and side chairs that are kept in stock, and a section dedicated to upholstery fabrics and wallpapers, Modern Living offers a full-service design studio gratis for retail customers. Considering Norma’s resume — she’s an interior designer with a master’s degree in visual arts from the prestigious Domus Academy in Milan, and trained under Armani and Versace — her aesthetic advice is well worth seeking. Living Modern, 3900 Oak Lawn Ave., 214.559.7050

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