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Real Estate / Home + Design

A Mogul Opens Up a Cool New Dallas Store

Julia Roberts Loves This Furniture

BY // 03.13.16

After leaving his role as VP of Far East operations for J. Crew, John Erdos launched his namesake international home design business in Singapore, and his furnishings landed in the homes of Giorgio Armani, Julia Roberts, Helen Hunt and Susan Sarandon. Now, we’re getting a taste of the design mogul’s far-flung, fashion-infused style with his new Dallas store, Erdos at Home, which packs a collection of furniture, lighting and accessories handpicked from Europe, Asia and the United States.

The opportunity to launch his own brand came during a time when Erdos craved a new challenge. Connections were made, and a year ago Erdos relocated stateside at the behest of the board of directors for IO Metro, which hired him as CEO to revitalize the struggling Arkansas–based furniture company’s 12 locations, including the one in Dallas. There was work to be done.

“When I looked at everything,” he says, “the product wasn’t up to my design aesthetic or quality, and I wasn’t crazy about the name.” Erdos recommended a fresh start for the company, which included moving its headquarters to Dallas. But he’s quick to add that the switch from IO Metro to Erdos at Home is not a rebranding; it’s an entirely new concept “from top to bottom, including design, culture and the team.”

The new name and fresh look debuted in late January in Dallas, with 11 additional stores slated to open in former IO Metro locations throughout the South and Midwest this spring and summer. “I’ve merchandised the store like a fashion retailer,” he says. “New collections come in each season, but everything works well together.”

The four launch collections range from colorful Palm Springs mid-century, beach-y Hamptons, sophisticated classic and urban industrial modern. “The biggest thing I’m drawing on from my days at J. Crew,” he says, “is to stay focused on your look and what you stand for, but throw in something new each season that takes things in a different direction.”

Case in point: At Erdos at Home, a traditional Chesterfield sofa might be done in unexpected blue denim leather. “Ultimately,” he says, “I don’t want anything in the store I wouldn’t have at my own home.” Erdos at Home, 4531 McKinney Ave., 214.484.5110

 

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Sleek, striking, comfortable

Home, chic home.

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