Culture / Restaurants

Houston’s Gourmet Burger Wars Move Outside the Loop

Vaunted Austin Chain Trumps Shake Shack With Bold Expansion

BY // 11.15.16

The burger wars are heating up. Merely 10 days after Shake Shack‘s Houston debut in The Galleria, Austin-based burger chain Hopdoddy Burger Bar — which also opened its first Houston location back in May at River Oaks District — is now revealing its plans for a third Houston location in the Vintage Park shopping center at 110 Vintage Park Boulevard.

Both Hopdoddy and Shake Shack are set to debut second competing locations in Rice Village next year, with Hopdoddy staking claim to 5510 Morningside Drive (which currently houses Baker Street Pub & Grill), and Shake Shack securing 6206 Kirby Drive (which is currently a La Madeleine). However, Hopdoddy’s foray into Vintage Park makes it the first of the two brands to venture outside of Houston’s Inner Loop.

“We are humbled by the positive response from Houstonians and we are eager to join the thriving Vintage Park neighborhood,” Hopdoddy Burger Bar CEO, Jeff Chandler says. “When Houston calls for more craft burgers, hand-spun shakes and their favorite local beers, Hopdoddy is happy to answer that call and bring our best to the table.”

Stationed in Northwest Houston, Vintage Park features an array of retail and restaurant outposts including Peli Peli, Alamo Drafthouse Cinema, Fuzzy’s Taco Shop, Laurenzo’s El Tiempo Cantina, and more. Hopdoddy marks the first burger eatery to breach the shopping center — with a scheduled spring 2017 opening.

“We are so proud of the success of Vintage Park, and now we are thrilled to be able to add Hopdoddy to our great lineup of restaurant choices for our customers and tenants,” Vintage Park principal owner Bill Hutchinson says. 

Proprietors Larry FolesLarry PerdidoChuck Smith, and Guy Villavaso opened the first Hopdoddy location in Austin in October 2010. The brand has 16 locations in Texas, Arizona, Colorado, and California serving its signature hormone-free Angus beef burgers alongside an array of fries, shakes, salads, cocktails and beers.

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