A Hot New Flagship Store Opens in Highland Park Village

It’s a Win for Shopping and Real Italian Style

By Filippo Tattoni-Marcozzi // Jan 4, 2016

Etro brocade and beaded jacket (Photos courtesy Etro)

The first time Jacopo Etro and I met was in Dallas about six years ago, when Neiman Marcus celebrated the Italian brand at The Crystal Charity Ten Best Dressed Women of Dallas fashion show. It was a hot September day and the room was full, both on the runway and in the audience, with elegant ladies all wearing the latest Etro collection. It was surreal: sumptuous velvet coats, rich cashmere garments, and purple and maroon furs — a mesmerizing spectacle of unapologetic luxury.

Etro opens a new flagship store today in Highland Park Village (Etro also opened a store in Houston’s River Oaks District this past October), bringing its full commitment to the Texas clientele that loves it so much. The Dallas boutique stocks men’s and women’s ready-to-wear and accessories in a space designed by architect Brugi Messi in the Art Deco style, with stitched suede, lacquered surfaces, warm gray walls and polished marble floors.

The company, founded by Jacopo’s father, Gimmo Etro, in 1968, is now run by Gimmo’s three children, each taking on a leading role in designing the collections. The family spirit is essential to the brand, and their iconic style is still true after all these years. Etro, 8C Highland Park Village, 214.520.8000.