"Thanks to our pals at @passprovisions for teaming with us today to intro Shack to the great city of Houston! @shakeshack Houston opens for real in a few weeks." — @randygarutti (Shake Shack CEO)
"I rode for two hours today to enjoy this moment of perfection. Dear @shakeshack I am obsessed with you and I'm so happy you are coming to H-TOWN. #htowneats #ACOLORSTORY." — @shopgirlblog
"The Shake Shack Pop Up was legit @passprovisions @shakeshack." — @lolivierhouston
"Smoked Mozzarella, Caramelized Onion & Guanciale: Killer lunch from the @passprovisions team today during our @shakeshack Houston popup. Beyond incredible day!" — @mark_rosati (Shake Shack Culinary Director)
"Letting things slide #shakeshackpopup." — @marcydeluna
"@shakeshack crew pops up in Houston." — @stefontoast
"I was shook #shakeshackpopup." — @mark_castillo
"Shake Shack finally comes to Houston! And @mark_rosati (aka the most enviable Instagrammer on Earth) was there too!" — @msalvie
"We got the meat sweats for the Shack! If you missed today's @shakeshack pop-up at @passprovisions, don't sweat it 'cause they're opening in a couple weeks in November at the @houstongalleria! Finally a Shack Shack in Houston!!" — @thehungrypetite
Long lines are rarely justifiable. A once-in-a-lifetime concert, a ticket to meet the President, or even half price Chanel (hey, it could happen!) all warrant a hefty wait time. (Camping out for the new iPhone … not so much.) Every so often, there’s a restaurant so drool-worthy it commands a major line formation, or in this case, it’s a one-day-only Shake Shack pop-up at Houston restaurant The Pass & Provisions.
Pass & Provisions welcomed New York-based burger chain Shake Shack to town on Sunday with a pop-up that drew nearly 1,200 Shack fanatics who devoured approximately 1,400 signature ShackBurgers.
The pop-up, held in partnership with The Pass & Provisions, introduced the East Coast burger juggernaut to the Houston market before its impending December debut at The Galleria — a location which marks Shake Shack’s first Houston outpost. (Lookout for the brand’s second location in Rice Village in 2017.)
On the pop-up menu: Shake Shack’s signature ShackBurger (a cheeseburger topped with lettuce, tomato, and Shack Sauce) and crinkle cut fries, alongside The Pass & Provisions Margherita (mozzarella, burst tomato, and basil) and Scamorza (smoked mozzarella, caramelized onions, and guanciale) pizzas. Brews courtesy Saint Arnold and 8th Wonder, wines, and cocktails were also in full force.
Of course, when Shake Shack makes its official Houston debut later this year, the full menu will be available. Brace yourself for menu staples like the SmokeShack made with all-natural, smoked bacon and chopped cherry peppers; the ‘Shroom Burger, which is comprised of a fried portobello mushroom filled with melted muenster and cheddar cheese; the new Chick’n Shack topped with house-made buttermilk herb mayo; all-beef and chicken hot dogs; and shakes, cups, cones, and concretes (custard blended with mix-ins) crafted with Shake Shack’s frozen custard.
Click through the slide show above to see some of our favorite Instagram moments from Sunday’s pop-up. (If it’s not on Instagram, it didn’t happen, right?)