New Store Brings Major Buzz to West Ave
Italian Trendsetter Has Only One Other U.S. Shop
By Holly Moore //
Sixty-year-old Italian contemporary furniture company Moroso opens in Houston on Tuesday, October 13, at West Ave, to much beating of hearts. An early adopter of the practice of hiring designers of the zeitgeist to create collections (eons before Target and H&M), Ron Arad, Patricia Urquiola (Moroso’s principal designer), Ross Lovegrove, Tord Boontje, Konstantin Grcic, Tokujin Yoshioka and Doshi Levien are all in the Moroso design family, as well as many others.
Classic designs include Arad’s Three Skin Chair (2004), Lovegrove’s Supernatural chair (2005), Boontje’s Shadowy chair (2013) and Urquiola’s Lowland collection (2000).
The Moroso stable, as well the Diesel Living collection from the fashion house, promise to be well represented in the 2,000-square-foot showroom, which is only the second Moroso showroom in the United States (the first being the U.S. flagship in NYC). Adam Branscum, the Houston partner for Moroso, has also partnered with Ligne Roset and Poliform in West Ave, where he is quickly developing a stronghold of contemporary international showrooms.
Get the best of PaperCityMag.com in your inbox.
Texas' top restaurant, real estate, society, fashion, art news and more, five times a week.
Trending
- Houston’s In “Championship Mode” and the Rest Of College Basketball Will Catch On To What Kelvin Sampson’s Pulled Off Soon Enough
- Inside the Historic Garden Oaks Theater Rescue and Why Movies Could Return Sooner Than You Think — A New Drive-In Is Planned Before the Building Flickers Back To Life
- One Of the World’s Rarest Animals Gets a $2.1 Million Houston Zoo Boost — A Reimagined Rhino Habitat Beckons
- Houston’s Magical Party in the Park Turns Into a Glowing Success For The Menil
- Stunning River Oaks Mansion With a French Twist Hosts Houston’s Hottest New Society — A Crown Jewel Of the Neighborhood
_md.jpg)
_md.jpg)
