A Live-Action Gaming Hub Continues Its Texas Expansion With A New State-of-the-Art Facility in Southlake
Activate Is A Fun Indoor Escape For All Ages
BY Courtney Dabney // 06.19.24Test your strategy and agility with the Mega Grid at Activate.
The world’s first live-action gaming facility, Activate, recently opened its latest venue in Southlake. Following a successful grand opening last spring in Plano, Activate has opened its second location in Dallas-Fort Worth, at 2717 E Southlake Blvd., Suite 180 ― allowing North Texas residents a chance to get in on the action and join the game that is sweeping the nation.
In fact, it’s sweeping two nations, with a bevy of Activate locations of this rapidly expanding entertainment brand, with over 20 locations already spread across America and Canada. Over 2.5 million players join in worldwide, and the experience blends cutting-edge technology with action-packed challenges for an adrenaline-fueled social adventure.
Activate Southlake’s new state-of-the-art gaming facility is fun for all ages and skill levels. Players can explore and create their own unique gaming experience. And, let’s face it, as temperatures rise, we’re all looking for an indoor activity to enjoy.
“Guests sign up in groups of two to five players and challenge each other through progress tracking via Activate’s high-tech electronic RFID wristbands, racking up points, leveling up, and earning prizes along the way,” a release explains.

Let The Games Begin
What’s it like to play at Activate? It’s like stepping into a video game as players enter one of the private gaming rooms ― the cinematic worlds of cult classic Tron, animated Wreck It Ralph, or Ryan Reynolds in Free Guy.
Game rooms include the TikTok viral Mega Grid with over 500 multi-activated rainbow-colored tiles, a technicolored Hoops Court, a digital dodgeball revamp called Strike, and the energizing Laser Tag room. Each vibrant environment is more challenging than the next. The interactive technology responds in real time, and your scores are tracked so you can match skills and wits with players from around the city or the world.
Each Activate facility is filled with up to 11 different game rooms ― with glowing floors, touch-activated walls, and dodging laser beams like a cat burglar.
You can either work together as a team or go head to head. With many different options you can test your agility as well as your brain, with a series of unique physical and mental strategy games ― each with ten levels of difficulty ― ensuring your trip to Activate will never repeat the same experience twice.
In Texas, Activate can be found in markets such as Plano and Houston’s Katy suburb. And, more are already in the works. Look for Activate to bring its unique gaming experience to The Woodlands and Austin next ― both are anticipated to open later this year.