Culture / Newsy

Highly Anticipated New Heights H-E-B is Already an Instagram Hit — See All the New Features

Houston's Grocery Store Wars Get More Snazzy, High Tech and Alcohol Friendly

BY // 01.31.19

There’s no I in Team — or the nifty sign outside the brand new double-decker H-E-B at 2300 North Shepherd. The red block letters, matching the H-E-B logo, almost say The Heights. But it’s actually “The He_ghts.”

This was no mistake. It was an intentional ploy to encourage shoppers to hop in for a little Instagram opportunity. Grocery enthusiasts stand in for the I. Sure, there’s a little red fire hydrant kind of messing with the effect, but it’s the thought that counts.

You could say it’s working. The immense, 92,000-square-foot two-story supermarket — styled like the one in Bellaire —  just opened yesterday at 6 am, and #heightsheb has already racked up 138 posts on Instagram. The San Antonio-based grocery store, with more than 400 stores in Texas and Mexico, knows what the people want.

This new Heights H-E-B is one of the Texas supermarket chain’s most anticipated grocery stores in a long time.

Its new features include Curbside Pickup, home delivery thanks to the grocery’s giant buying Favor, H-E-B Meal Simple options, fresh produce, Texas-made fare, a robust floral department, a seafood market, a meat market, a tortilleria, a scratch bakery, sushi station, deli, pharmacy with a drive-thru lane, and The Roastery, an in-store coffee shop first made popular at the doubled up Bellaire H-E-B.

Other offerings meant to entice: the Cooking Connection kiosk’s live cooking demonstrations, wine tastings and art installations.

The art, a suspended series of 13 chickens decked out in colorful sweaters, comes courtesy of sculptor Elaine Bradford. The piece is called Who says that chickens can’t fly, or that money can’t fall from the sky?

And, it has to be noted, a mega-selection of beer and wine. It’s a shocking and much welcome development in a historically, and notoriously, dry area of The Heights. For more than a hundred years, regulations prohibited the sale of beer and wine there.

Beer & Wine Paradise

H-E-B is seriously taking advantaged of the new ordinance, offering 1,800 types of wine and 300 brew options, including craft beers from Space City and all over the Lone Star State.

Shoppers can navigate both stories easily thanks to sets of stairs and escalators, some for the shoppers themselves and some strictly for the carts. The carts are whisked upstairs, no muss, no fuss.

Judging by how packed the store was on Thursday, The Heights crowd is feeling the new H-E-B. And the store is invested in the neighborhood, judging by some recent charitable acts.

H-E-B is gifting local no-kill animal shelter Friends for Life a $5,000 check. HITS Theatre, an arts education organization in The Heights, will also receive a $5,000 donation.

This brand new Heights grocery store is already a hit. The I’s have it.

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