Mark Cuban Chases After Millennials in Dallas

“Getting in the door and getting started, unlike a lot of communities, a lot of states, in Dallas you just go to work,” he says.

Mark Cuban, who now has a net worth approximately of $3.4 billion, moved to Dallas in the early 1980s to begin his career. As one of the city’s most influential and powerful residents, Cuban is trying to bring the next generation of entrepreneurs to town.

“If you’re young and you’re getting ready to start a business, no matter where you live in the world, I’d say, ‘Come to Dallas,’ because it’s friction-free, it’s really quick, simple and easy to start a company,” Cuban says in his pitch.

The Big D has been named one of the best places for small businesses. In fact, Dallas and its surrounding cities are frequently featured on lists of the best places for professionals seeking work. Business Insider ranked Garland and Plano as two of the best cities for finding a job in 2017. The rapidly growing city of Plano also ranked high on Forbes magazine’s list of the best places for finding a job this year.

It’s not all about business, though. Cuban gives millennials another compelling reason to move to Dallas.

“If I’m taking a tour with a recent college graduate, I’m gonna show them how much fun this town is. I’m going to take them to McKinney Avenue, Bishop Arts, American Airlines,” he says while wearing a Dallas Basketball Mavericks T-shirt.

The hard-partying business tycoon is clearly proud of his hometown.

“There’s an old saying, ‘if you want to predict the future, invent it.’ That’s what we do in Dallas, Texas. Every single day there’s incredible entrepreneurs looking to invent the future,” Cuban boasts.

Watch Mark Cuban’s pitch for yourself: