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Culture / Cars

A New $2 Million Lamborghini Sells Out

No Crazily Expensive Cars for You!

BY Jim Shi // 06.27.16

You blinked. They’re all gone.

In front of an audience of VIP clients and media, Lamborghini hosted the North American debut of the Centenario, its latest “one-off” supercar, at the Petersen Automotive Museum recently. Held in Los Angeles, the Italian exotic car maker’s largest single market, the 770-horsepower beast was commissioned to commemorate Ferruccio Lamborghini’s 100th birthday. 

A naturally-aspirated V12 marks the most powerful engine the marque has ever built, the carbon-fiber car further elevating the performance bar into rarified air with a zero to 62 mph time of 2.8 seconds and a top speed of 217 mph. 

Originally debuted at the Geneva Motor Show this year as a one-off supercar meant to showcase the brand’s engineering and design capabilities, the Centenario weighs just 3,351 pounds, thanks to its complete carbon fiber body — which owners can receive in either exposed or painted finish (we recommend the former). 

The Centenario marks the first Lamborghini to use all-wheel steering. To explain: the rear wheels can turn in the opposite direction of the front ones, creating a shorter wheelbase, or can turn in the same direction, creating the opposite effect. 

The handful of Centenario owners may completely customize their vehicle, but a touch screen with connected capability is one feature that will come with every model regardless of equipment specification. For the first time ever, the touch screen — mounted in the center console — brings Internet connectivity to the world of Lamborghini.

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The Centenario celebrates the 100th anniversary of Ferruccio Lamborghini's birth.
The Centenario celebrates the 100th anniversary of Ferruccio Lamborghini’s birth.

“This car is the ultimate expression of Automobili Lamborghini,” Alessandro Farmeschi, Automobili Lamborghini America’s chief operating officer, said in a statement. “The Centenario marks what would have been the 100th birthday of Ferruccio Lamborghini and is a fitting tribute to our company’s founder. Its cutting design showcases the latest technologies that give our super sports cars such a competitive edge.”

Aerodynamics were an essential consideration in the development of the car. During that process, Lamborghini’s engineers chose to use an adjustable rear wing that actively adapts to vehicle speed in order to provide optimal downforce as conditions demand. Aerodynamic inlets made of several fins characterize both the front and rear of the car as part of a design reminiscent of sports cars sold in the 1970s. Those inlets enhance vehicle performance by contributing to aerodynamic downforce, improving airflow to the rear radiators and delivering optimized cooling.

Alas, only 20 coupes and 20 roadsters will be built — and even at $1.96 million a piece, they are … you guessed it … all spoken for. About the only way auto enthusiasts will be able to enjoy the vehicle now is through the upcoming Forza Horizon 3 racing game.

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