Culture / Cars

Taking Rolls-Royce’s Most Expensive Car Through the Starbucks Drive-Thru: Yes, This New Phantom Makes Anyone a Celeb

BY // 02.21.18

1925 was a year that two great luxury icons made their debut: Rolls-Royce unveiled the Phantom, which was quickly dubbed “The Best Car in the World,” and in Dallas, construction of the Rosewood Mansion on Turtle Creek was finished.

Ninety three years later, both have maintained their cool. It was fitting, then, that Rolls-Royce chose to introduce the newest Phantom to Dallas at the historic hotel.

The automaker invited PaperCity and a handful of other media to take the New Phantom for a cruise through the city.

Upon arriving at the hotel, I found four of the grandiose vehicles lined up in the driveway. We were given coffee and a rundown of the car before they turned us loose (with drivers).

From the outside, the New Phantom has the same timeless look as its predecessors. It’s huge, elegant and old-school. But, the eighth generation of the iconic vehicle is a completely modern interpretation of Phantom DNA. It has a completely new, 6.75-litre V12 powertrain engine, and an all-aluminum spaceframe architecture which Rolls-Royce modestly dubs the “Architecture of Luxury.”

Riding in the car was a memorable passenger experience to say the least. I was given the option to drive, but, considering my previous experience (anxiety) behind the wheel of a pricey car, I chose to be chauffeured.

The backseat of the Phantom is comparable to being in first class on an airplane. There is more legroom than you could ever possibly need, and a plush seat which fully reclines and functions as a massage chair. You can keep yourself entertained pushing dozens of buttons (I really couldn’t tell you what they all do) or enjoy the personal TV and “picnic table.” There’s also a small cooler that can hold a bottle of bubbly, because riding in a Rolls-Royce is as good excuse as any to celebrate.

The interior also features the largest Starlight Headliner ever seen in a Rolls-Royce. Personally, the starry ceiling was my favorite part of the car.

Another important thing to note if you’re considering purchasing this $643,000 car: It does, in fact, fit through a drive-thru lane, though it may draw some attention from onlookers. In one of the more boujee moments of my life, we took the massive luxury car through the Starbucks’ drive-thru window.

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