Dallas Gets its Own Snowy Winter Wonderland — This Immersive Pop-Up Experience Brings an Imaginative World to Life

In Dallas, we have some ice days, but rarely any snow days. This holiday season, a new immersive pop-up experience is coming to Dallas that will bring the snow for us.

From the minds of Bayer Brothers Sets and MOTUS, SNOWDAY will have 10 interactive rooms with about six photo booths built in for a true winter wonderland experience. Beginning November 21, the experience will be open for 45 days through January 5.

For SNOWDAY, consisting of characters like elves and Santa, “guests will navigate their way through an imaginative wonderland of festive photo ops, enchanted rooms, interactive spaces, and nostalgic moments.” There will several photo boots throughout with the ability to instantly share your photos and enjoy printing options in the gift shop at the end.

Husband and wife owners of MOTUS Booth and SMU grads Scot and Kristi Redman were inspired by a trip to Meow Wolf in Santa Fe to create their own immersive concept in Dallas.

“It was what Dallas needs for the holidays,” Scot Redman tells PaperCity. “There’s a lot to do for the holidays, but nothing brain-blowing.”

Both fashion photographers, the couple has traveled all over the world for projects. “Kristi saw a 3D photo booth at a Vogue party once and said Dallas needs one,” says Scot. They now have 12 booths, including a nine camera array 3D booth called MOTUSRED, which will be at SNOWDAY.

“It creates images like The Matrix,” Scot notes.

As for how they teamed up with Bayer Brothers Sets, Scot says they had just done a project in New York with them. The Redmans showed them their plans for SNOWDAY and the Dallas-based building and design brothers, Joel and Scott, were in.

“It’s going to be a pretty wild experience,” says Scot. The couple has experience with little vignettes says Scot, but they’ve never done something of this scale before. “We’re trying to keep it pretty mysterious,” he says.

Without going into too much detail, Scot promises there will be a polar bear, Island-y feelings and a forest you can walk through.

“It’ll be more than a photo booth,” he says. “We want every inch of it to make you feel like you’re in it.”

All senses will be involved, as Scot notes scratch and sniff features. “It’ll be 100 percent a family experience,” he says. “We have a 7-year-old daughter and she’s in charge of a lot of it,” Scot jokes.

SNOWDAY will open at The Plaza at Preston Center on November 21. General admission tickets are $30 and are available for limited early access.