Husband and Wife Fashion Team’s New Highland Park Shop Makes Everyday Staples Luxe

Elizabeth Ward and her husband Robert Creel know retail — Creel was a designer-sportswear buyer for Neiman Marcus, while Ward spent years in corporate retail and launched visual merchandising for 7-Eleven.

Steps away from Drybar in the Shops of Highland Park, their new boutique, Elizabeth W, feels like a luxe closet of elevated basics and day-to-night staples.

There are select established lines (Rebecca Taylor, Current/Elliott) and numerous emerging designers (Ronny Kobo, Alice McCall, Beaufille, Enza Costa, 3×1 denim, Prose & Poetry), as well as Gorjana and Pamela Love jewelry.

Ward’s current favorites: Alo activewear, Smythe blazers (as seen on everyone’s favorite royal, Kate Middleton), and knitwear by Tabula Rasa — a label from designer Elizabeth Diamandis, who launched sweaters for Rag & Bone.

Elizabeth W, 4214 Oak Lawn Ave., 214.616.9847.