Style savant Amber Venz Box revolutionized the tech biz in 2011 when she and husband Baxter Box founded rewardStyle, a company that helps fashion and lifestyle bloggers and publishers monetize their websites using affiliate product links — URLs that tell brands which of these influencers are driving traffic to their sites.
Three years later, the Dallas-based couple introduced LIKEtoKNOW.it, an email service that allows consumers to easily shop items from posts they like on Instagram. LIKEtoKNOW.it.home followed in 2016, specially created for — you guessed it — interior design and home furnishings.
Now, the Boxes are elevating the brand even further with the new LIKEtoKNOW.it app, the latest in game-changing technology. By capitalizing on something many social media users do (screenshotting images to shop from them later), Amber has streamlined the process with a mobile app that sends a notification to “shop the pic” with links to where to buy everything in the photo.
We recently caught up with Amber, who was just named to Forbes’ prestigious 30 Under 30 list, to get the scoop on the app, her growing family, and rewardStyle’s future plans.
This is LIKEtoKNOW.it’s first app. Take us inside the development process.
In August of 2016, we quietly acquired an image-matching company out of New York. We moved them into our New York office to integrate the proprietary technology they had spent years building, into a LIKEtoKNOW.it app. We’d been seeing three big trends emerging with our users:
1. The phone became the primary device in our users’ lives, and therefore, the primary discovery device.
2. They were discovering images they wanted to shop in more places than just Instagram (blogs, Pinterest, Snapchat, Google … )
3. They were taking screenshots of the images they loved.
We continued to innovate, launching the LIKEtoKNOW.it app to better serve today’s consumer. In the first week after it launched, we saw retail traffic from LIKEtoKNOW.it content grow by 50 percent, which verifies our theory that consumers wanted to shop their screenshots.
How do you think the app will open up a new audience for LIKEtoKNOW.it?
The app provides a platform-agnostic experience for users, allowing them to shop content they discover from anywhere across the open and closed mobile web.
By having the app, consumers can jump over the walls of “walled gardens” (closed social channels like Instagram and Snapchat) to get what they really want: a direct link to buy the items they loved so much that they decided to screenshot. The consumer experience is simple, intuitive, and easy.
You and Baxter are balancing work with raising your growing family. Tell us how you both do it all.
We have designated more than half of our weeknights to family time — we now have a one-year-old daughter, Birdie, and a boy due next month! — and we made our faith a priority, becoming active in our church and investing time in that community. Since organizing our lives this way, we have found such peace in the day-to-day. There is a lot of stress that comes with owning a company, but this new outlook has given us balance, perspective, and peace of mind.
What’s next for rewardStyle and LIKEtoKNOW.it?
Next month, we will host our largest network event of the year, rewardStyle The Conference (#rStheCon). This is our fifth season, and we will bring the top-performing influencers and brands from nearly 20 countries to Dallas for a few days of high-caliber networking and education at The Crescent.
This year, we will continue to grow our team, adding world-class talent to our roster. Today, there are more than 200 rewardStyle team members across six global offices (Dallas, London, San Francisco, New York, Shanghai, Sao Paulo). We will focus on continued innovation to better serve and engage the consumer. LIKEtoKNOW.it app users will be delighted with continued upgrades, features, and tools.