Fashion / Shopping

Oil Engineer Quits Her Cushy Job to Pursue a Fashion Dream — and It Pays Off Big

New Website, Coffee Table Book Herald a New Expansion

BY // 11.28.17

Who would have imagined that an MBA petroleum engineer could become so immersed in fashion? Carrie Colbert has the answer. She was the first to rock our world view of the engineering profession when she launched her fashion and lifestyle website Wear + Where + Well in 2014.

Just a few weeks ago, she took her fashion focus to an entirely new level with and release of her coffee table book, More Color, Please: The Walls of Houston.

Between that initial endeavor and her exceptionally colorful launch event at FM Kitchen & Bar, Colbert quit her secure oil company job, grew her audience to more than 80,000 Instagram followers, had a baby and spent the better part of a year planning her brand expansion.

“This is a step change for my brand,” she tells PaperCity. “After being in oil and gas, corporate forever, I started my fashion blog. But I always knew that I wanted to have more of a full-fledged business in the creative field.”

The fresh as a daisy website is filled with shopping, entertaining, even baking ideas as Colbert strives to present “curated colorful content and to create products that capture the fun side of luxury.”

Dodging pastel colored balloons floating around the party space on the grounds of the popular South Shepherd watering hole, Colbert adds, “So what we are passionate about and what does well for us in content is color. So we are all about living with more color in all aspects of life and empowering women to live, think and dress with more color.”

Color indeed. On this day, Colbert, modelesque at 5-foot-10, is wearing a radiant orchid Pucci sweater, a rainbow-striped skirt by Mary Katrantzou, earrings by Colores Collective for Carrie Colbert (available via Colbert’s online store, and Gucci metallic loafers, a match to the baby shoes worn by her five-month-old daughter, Elle.

Carrie Colbert and her stylish baby daughter Elle enjoy the moment.

Serving as backdrop to the party scene and as the perfect place for photos was a pastel-hued mural painted by Houston artist Sebastien “Mr. D.” Boileau. Party favors were pastel macarons, branded with “More Color, Please” from Macaron by Patisse, Colbert’s personal gifts to the guests — fragrant bouquets from Franzie’s Flower Design and fashion illustrations of guests by talented illustrator Rongrong DeVoe.

Focal point of the gathering was the center table, laden with Colbert’s colorful (no surprise, there) book that features the best of city’s walls painted created by artists.  If you follow Colbert, you’ve seen them all as she uses the art walls for backdrops to her fashion posts.Ten percent of proceeds from the $80 tome are earmarked for Hurricane Harvey relief.

“The product we are most excited about, of course, is the coffee table book,” Colbert says. “It’s been a passionate project of ours that we have thought of for over a year. It was really a pleasure to work on especially after Hurricane Harvey to have this come together and just bring so much positivity and happiness. It’s full of inspirational  quotes and uplifting things that we hope the city enjoys during the holiday season.

In celebration of the launch, Colbert and her team enjoyed a turnout of more than 200 fashion bloggers, friends, followers and designers.

PC_Parallax_WhiteLogo_TheParklane-min Extraordinary lving experience that extends beyond individual residences.

Featured Properties


Like PaperCity Dallas on Facebook

Beyond the magazine. Get more of Dallas’ top restaurant, real estate, society, fashion and art in your news feed.