Culture / Travel

New Dallas Cowboys Hotel Opens with an Unexpected Fashion Bang

The Most Powerful Woman in Football Wouldn’t Have It Any Other Way

BY // 07.24.17

The Omni Frisco Hotel at The Star officially opened for business on Monday, July 24, and it’s bringing fashion to Dallas Cowboys land. In addition to the Lobby Bar, a rooftop pool bar and grill and a new Neighborhood Services restaurant, the hotel will also include a unique, upscale boutique. Named after the Dallas Cowboys executive vice president & chief brrand officer and resident trendsetter, Charlotte Jones Collection will be a fashion destination for visitors of The Star (the Cowboys’ new 91-acre world headquarters) and hotel guests.

The store will carry a curated assortment of clothing, jewelry and goods for men, women, children, and the home. And there will be plenty of items available in Cowboys blue and silver to get shoppers game day ready.

One of the most powerful women in the sports business, Charlotte Jones Anderson is the caretaker for the Cowboys’ glamorous image, but she’s also a style maven in her own right. The daughter of Cowboys owner Jerry Jones has worked in the team’s executive office for more than two decades. Her vision and direction played a significant role in the design of The Star, as well as AT&T Stadium.

Jones’ work for the Cowboys as well as her personal style has earned her a reputation as a tastemaker in Dallas. This year, she will be celebrated as the Crystal Charity Ten Best Dressed Hall of Fame Honoree.

Jones used her eye for design and high-end taste in developing her namesake shop. The boutique will offer fashion-forward finds from some of Charlotte Jones’ favorite brands like Alexis Bittar, Equipment, Edie Parker and Hublot. There will be exclusively-designed items from sought-after brands including Kendra Scott, Peter Millar, and Paige Denim.

For shoppers seeking a souvenir, the store will offer Dallas Cowboys merchandise, and special items from Dallas-area artists. If you fall in love with the Dallas Cowboys luxury embroidered throw blankets in the Omni guest rooms, you’ll be able to pick one up to bring home with you.

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