Fashion / Style File

Ellen DeGeneres Jumps Into Bed With a Fashion Power

New Luxury Marriage a Change-Up For TV Icon

BY Mackenzie Hill // 08.13.15

She’s been in the entertainment industry for more than 30 years, and it’s safe to say that Ellen DeGeneres has one of the most recognizable personal styles of any celebrity out there. When you think Ellen, you think of white sneakers, effortless layering, and the ability to pull off a velvet tux. She has always prioritized aligning fashion with personality, selecting clean and practical pieces for her wardrobe.

Now, DeGeneres is using her fashion sense to dabble in a whole new industry.

Earlier this year, the comedy icon released her brand ED by Ellen online. The collection features every Ellen essential, ranging from chambray and plaid shirts, to flawlessly tailored pants. And now, she has paired up with Bergdorf Goodman to revamp the line with luxe fabrics including Italian wool and cashmere.

This high-end version will only be available from September 8 to 30 both online and at a special pop-up shop on the seventh floor of the Bergdorf Goodman store in New York. Prices for the new pieces run from $800 to $3,750, significantly higher than her current collection.

“I set out to fill a void in the marketplace of high-quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing,” DeGeneres said in a statement. “I’m so excited to showcase my lifestyle brand at Bergdorf Goodman during Fashion Week.

“We originally wanted it during Shark Week, but I think this will be just as good.”

Recently, DeGeneres and her wife, actress Portia de Rossi, were placed on the Best Dressed list for the 2015 People’s Choice Awards. Of course, Ellen was dressed in a simple but fabulous white suit.

She got her start as a standup comedian and emcee in New Orleans comedy bars, and has since assumed her role as one of the most adored talk show hosts around.

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