Fashion / Shopping

A Haven from the Ordinary — Forty Five Ten Brings a New Cafe, Unique Events and an Elevated Online Shopping Experience

BY // 12.03.18

Turning an eye at every corner, exclusive designer collections and art installations are what to expect in the Forty Five Ten world. Dedicated to uncovering elevated fashion and design, Forty Five Ten stores, and even their new online experience, reflect a perspective that can best be described as original and experiential.

Special events and exclusive experiences are what distinguish this brand. Forty Five Ten adheres to its core belief that shopping should be personal, beautiful, and inspiring. The store experience and events alike go beyond just the notion of shopping and create memorable moments for clients and people first encountering the brand.

Whether you’re looking for a new place to catch up with friends over food, a unique demonstration from a beauty guru, or an enhanced online shopping experience expanded with compelling editorial, this retreat from the ordinary world will leave you in awe.

No Aloha

No Aloha is a new casual café and indoor-outdoor dining experience within the Forty Five Ten boutique in downtown Dallas. Brooklyn-based artist Katherine Bernhardt was commissioned to develop and install a painting adorning the walls and ceiling of No Aloha, which is located on the first floor of Forty Five Ten.

No Ahola Cafe
The No Ahoha Cafe is a new dining haven in Forty Five Ten. (Photo by Max Burkhalter.

The installation further sets Forty Five Ten apart as a uniquely multifaceted destination, adding yet another layer to the brand’s embrace of contemporary art in a retail environment.

“The multi-wall painting is an immersive version of the virtuosic pattern paintings that have formed the backbone of Bernhardt’s practice for the last several years,” explains CANADA Gallery, which represents Bernhardt. “She has drawn from her personal lexicon to create a massive, constellatory travelogue of pop culture, be it Pac-Man heads, cigarettes, laptops, tacos, sharks, or fruit.”

Bernhardt’s immersive art installation in No Aloha joins the collection of world-class art placed throughout the building — including works by Tracey Emin, Juergen Teller and Greg Bogin. Bernhardt is known for her colorful works in acrylic and spray paint and spent five days painting this site-specific installation in downtown Dallas.

She has produced similar installations for museums, such as the Contemporary Art Museum St. Louis. Boisterous and riotously colorful, her paintings have a charismatic messiness that draws the eye.

The cafe’s menu is as eclectic as the setting, with a savory and sweet assortment of coffees, teas, pastries, soups and snacks, and boasts a wine list curated to complement the outdoor patio.

No Aloha

Hours: Monday to Saturday, 10am to 5pm; lunch served until 2:30 pm

Location: Forty Five Ten, 1615 Main Street, Dallas

Forty Five Ten Climbs to 8,000 Square Feet

Forty Five Ten opens it Aspen store

Located down the street from the Aspen Art Museum, and adjacent to neighbors Bottega Venetta and Clark’s Oyster Bar, the new Forty Five Ten will present offerings consistent with the signature assortments for which its Dallas location is acclaimed – exclusive ready-to-wear, curated design items and gifts.

Forty Five Ten in Aspen will rotate its 40-plus designer roster, exhibiting a dedication to feature new product each season. Highlights in ready-to-wear include: Sies Marjan, Monse, Rosie Assoulin, Thom Browne, Rosetta Getty, Saks Potts, Acne, Partow – all exclusive to Forty Five Ten in Aspen. Jewelry and accessories exclusives expand with Robert Clergerie, Delpozo, Wandler, Hunting Season, Sidney Garber, Kimberly McDonald and Foundrae.

The store will also carry a distinctive selection of home design items such as Tom Dixon, Nancy Kwon ceramics, luxury incense, candles and rare fragrances.

The Aspen store will be energized with a sense of luxury and vintage nods to ’70s design. Details and fixtures reflect the new direction of the brand’s store design with high-polished chrome, metallic silver wallpaper, velvet drapery and vintage Pierre Paulin furniture.

4510/SIX & KIDS on the Main Floor

The first floor at Forty Five Ten in downtown Dallas has shifted to feature the brand’s platform for emerging fashion and design, 4510/SIX. 4510/SIX showcases women’s ready-to-wear and accessories of brands with a cult following such as Rachel Comey, fashion-forward labels such as Sandy Liang and Eckhaus Latta, Clergerie footwear and Maryam Nassir Zadeh. The design focus spotlights exclusive and one-off ceramics, art prints, and other artful and often humorous wares.

Designers and nesters alike can also special order some of the in-store fixtures such as the Waka Waka birchwood, furniture and Aesthetic Pursuit coffee tables and race-track inspired dining room table.

A small nook has been carved out on the first floor that features unique clothing, whimsical toys, accessories and gifts for kids. Exclusives include Fort Worth-based The Hey Gang, mixed with Alcapulco chairs and artful books, Ricardo Medina moccasins, Areawear kits and building blocks, Petits et Maman wooden plates, Donna Wilson stuffed animals and more.

The New FortyFiveTen.com

A whole new Forty Five Ten website is now live. You can now shop your favorite items from Women’s, Men’s and 4510/SIX online.


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