Fashion / Beauty

High-Powered Entrepreneur Couple Delivers Beauty at a High-Tech Price

When Love and Business Mix

BY // 09.21.15
photography Jay Tovar

LIbby Cagle and Lauren Taft both have estimable business backgrounds. The former was with Four Seasons Hotels and Resorts for four years before being recruited by IMG to produce NCAA corporate hospitality events for the 2011 Final Four in Houston. Meanwhile, Taft is senior VP at Taft Broadcasting Company, a business her grandfather founded in 1952.

They were married last December in their suite at The Beverly Hills Hotel, with a reception in the private room of the Polo Lounge, where they were duly fêted by friends and family and chic fanfare. “The priest who married us, Robert Ringler, played the priest in the movie The Hangover,” says Cagle. No reflection on the morning after, she assures.

While already juggling two entrepreneurial companies — Lux PR + Events and Campo y Ciudad — they have brought yet another business on board: Pageboy. This new endeavor, which launched on September 15, delivers hairstyling and beauty services to busy clients. Those in need of a touch-up or glamorous new look for a night out, with an appointment at either home or office, book a stylist via an easy app. The goal is to keep the process down “to a few clicks,” Cagle says, “with the flexibility and ease of dialing up an Uber transport.” Clients can opt to book appointments on demand (up to an hour out) or as many as four weeks in advance.

Pageboy’s high-tech vector offers huge advantages. It assures clients that pertinent information can be easily stored — thus, preferences regarding stylists as well as personal beauty files can be created that will streamline the Pageboy experience. Sergio Morales of Salon Ceron has been brought on as the company’s creative head of recruitment and training. While Morales will maintain his role at Salon Ceron, he’s also in touch with rigorously trained stylists for both full- and part-time styling.

Cagle has an apt analogy: “When you walk into a Tom Ford boutique, you understand his aesthetic; clean, crisp, chic. Pageboy doesn’t have a bricks-and-mortar space; therefore, our stylists have to relay our brand to clients. We work tirelessly on training, not just on styling hair, but on professionalism and courtesy — all the while doing some bad-ass hair.” Pageboy also partners with charities and donates 5 percent of all proceeds to causes that benefit women and children in need.

And as to their partnership? “Lauren is pragmatic, practical and structured. I think in bullet points and Lauren, in paragraphs. She talks me off the ledge and I sometimes push her off. It’s quite fun.”

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