Houston Shopping Insider

New Art Deco Boutique Brings Italian Style to River Oaks District

BY // 10.02.15

The new River Oaks District’s brought a new level of luxury shopping to Houston. PaperCity’s providing an unprecedented look at all the new stores with Style Editor Francine Ballard serving as your expert guide. Next up: Etro.

Stocking: Womenswear, menswear, accessories, fragrance, tabletop, throws and homeware

Luxe Factor: The Etro label was founded in Italy in 1968, and the stores and the brand echo the Etro family’s elegance and eccentricity, as well as a passion for art and culture. The Houston boutique is in the Art Deco style, with stitched suede and lacquered surfaces and polished marble floors. The equally rich collection is filled with sumptuous velvets in deep Milanese colors, rich paisley prints and pattern on pattern. Filippo Tattoni-Marcozzi, an Etro family friend and PaperCity’s European correspondent, reports.

The first time Jacopo Etro and I met was in Dallas about six years ago, when Neiman Marcus celebrated the iconic Italian brand at the Crystal Charity Ten Best Dressed Women of Dallas fashion show. It was a hot September day, and the room was full, both on the runway and in the audience, with elegant ladies all wearing the latest Etro autumn/winter collection. It was surreal: Velvet coats, rich cashmere, and purple and maroon furs were everywhere. Jacopo was astonished not only to see all that beauty and elegance embodying his namesake style, but also how warm a Texas welcome can be.


Jacopo and I discussed much as the Etro siblings planned their two new Texas outposts (Etro is also opening a boutique in Dallas) during my stays at the family’s chalet in St. Moritz last winter and in their magnificent house towering over the old town of Ibiza this past summer. Each of the residences reflects the Etro lifestyle maxim: family + art + friends + color. The company was founded by their father, Gimmo Etro, and is now run by his children, each taking on separate roles. During my visits, we traveled about and divided our time between contemporary art galleries and small street antique markets.

Their curiosity is endless, and the design research never stops. The collecting spirit of their father has been passed on to the siblings, and each of the Etro stores, from Milan to New York, Tokyo to Beijing, is filled with art and antiques … and the Etro collections.

For more on the River Oaks District, check out more of PaperCity’s blanket coverage:

Houston’s New Shopping Mecca Opens With a Wow

Your River Oaks District Guide: A First Look at Newly Opened Stores and Walkable Luxury

Shopping Heaven: Another New Luxury Store Gives Houston True French Style

It’s Open! Houston’s New Luxury Shopping Paradise Baptized by Cartier’s Glittering, Showcase Store

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