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Fashion / Shopping

Houston Style Blogger’s New Online Store Debuts at a Beautiful House Party

Lyndsey Zorich Promises The Avenue Will be for Special Things

BY // 05.08.19
photography Jenny Antill Clifton

Houston style blogger Lyndsey Zorich debuted her new online boutique The Avenue to more than 200 friends and local influencers with an al fresco preview soirée at her beautiful Hunters Creek abode. Guests shopped stylish items for living, wearing and gifting while sipping on Alma Rosa wine from Santa Barbara (which happens to be owned by Zorich’s in-laws).

DJ Matt Johns of Matter Creative spun tunes poolside, and overcast skies complete with a few sprinkles failed to rain on effervescent Zorich’s proverbial parade. In fact, guests grabbed hats for sale off the display to protect their luscious locks.

Zorich’s loyal 50,000-plus followers on Instagram have followed along as content on her blog L. Avenue has recently evolved to include entertaining alongside fashion after she purchased a new home optimal for dinner parties, both indoors and out.

“While I still love fashion, I find so much joy in bringing my style beyond just my outfits. These days, I love hosting supper club, sourcing unique treasures while traveling and decorating my family’s home,” Zorich says.

As she posted photos of her unique tablescapes with chic outfits to match, Zorich felt the time was right to answer the usual “Where did you get that?” question with her own boutique.

For six months, Zorich has been hard at work behind the scenes scouring the depths of the Internet and hard-to-get-to locales (we personally spotted her at the Round Top Antiques Fair on the hunt for vintage items) to find statement pieces and everyday essentials for your home and your wardrobe.

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“I am so excited to offer all my favorite pieces in one easy-to-shop, highly curated site,” Zorich says.

The Avenue, located at onlyontheavenue.com, launched with a summer capsule collection inspired by various summer locales from Lyford Cay to Santa Barbara. The initial offerings include Amanda Lindroth‘s rafia-wrapped glassware and wicker serveware, cheeky Americana melamine plates and hot dog trays adorned with bees and ants, and sisal napkin rings by artisan-empowering line Charlie Sprout. For your closet, think straw hats by Linsay Radcliffe‘s brand Freya, statement earrings by Mignonne Gavigan, retro headbands by Benoît Missolin, and breezy tops by Two.

Zorich will also collaborate with beloved brands to offer The Avenue exclusives, starting with a denim headband by Lele Sadoughi, cosmetic bags by Freya, and lacquered wicker napkin rings by Julian Mejia.

“Anything you need that’s special, that you’re not going to see everywhere on the Internet, you’ll find that on The Avenue,” Zorich says in a promotional video on her blog.

PC Seen: Zorich’s husband Bret and children Leighton, Charlotte and Jack; interior designer Lindsey Herod, who designed Zorich’s new home; Allison O’Neill, Illa Gaunt, Erin Breen, Katie McClure, Kelly Barnhart, Mary Patton, Kelley Scofield, Olivia Persia, Isla Jornayvaz, Kitty Hochner, Nancy Bihlmaier, Erin Stewart, Natalie Ariz, Jen Ellzey, Brayden Keenan, Keri Henry, Elizabeth Parry, Esther Freedman, Katie Zorich, Caroline Bean, and Caroline Harrell.

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