Fashion / Beauty

The Power of Wu

Celebrity-Loved Fashion Designer Gets Into Perfume with a Gold Touch

BY // 08.18.17

A decade as a leading New York fashion designer is no small feat. Since prodigy Jason Wu, now 34, debuted his ready-to-wear collection in 2007, he has focused on producing couture-quality clothes (90 percent of his clothes are made in New York’s Garment District) with a sophisticated, modern edge. He has won numerous awards, including the prestigious CFDA award, and countless celebrities like Reese Witherspoon, Julianne Moore, Diane Kruger, and even First Lady Michelle Obama have worn his designs.

This month, Wu debuted his namesake fragrance — his first solo venture in the lucrative cosmetics industry. Available exclusively at Saks Fifth Avenue, the fragrance, which was created in partnership with Parlux Ltd, captures the glamour of Jason Wu’s designs. Wu opted for a primary scent of Jasmine Sambac, inspired by his childhood in Taiwan — he often picked the flower from his neighbor’s stone wall.

Top notes of pink pepper and fig highlight the base note of silky musk, creating a fresh, floral, and slightly woody scent. Wu collaborated with renowned master perfumer Frank Voelkl of Firmenich to craft the fragrance.

“The feminine floralcy and softness is constructed in a way that is sleek and refined — no frills. It is to the point in the best way — clear and polished, yet inviting and beautiful,” Voelkl says.

“I create clothes for women who are not only fiercely fashionable but also own their power and femininity, but the heart of my collection will always be the craftsmanship; everything starts from my obsession for details,” Wu says.

His obsession for detail shows in the design of the fragrance bottle — Wu collaborated with architect Andre Mellone, who designed Wu’s Tribeca apartment and his New York City Saks Fifth Avenue shop-in-shop, to ensure that the presentation of the fragrance was completely on brand. The simple thick glass block form of the bottle with a circular gold cap is inspired by Jason Wu’s favorite period of mid-century design and the work of his favorite modern artists Josef Albers and Ellsworth Kelly.

The signature gold cap evokes a design detail seen in Wu’s Fall 2017 handbags, and the blush hue of the juice was inspired by a 1950s pressed powder compact. It is also the same as color of the slipdress worn by model Lily Aldrige, the face of the fragrance campaign, at the CFDA awards in June.

3 oz. eau de parfum spray, $145; 1 oz. eau de parfum spray, $70; 6.7 oz. body cream, $80; 6.7 oz. foaming shower oil, $65. Available at Saks Fifth Avenue, The Galleria, 5175 Westheimer, saksfifthavenue.com.

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