Innovative Texas Entrepreneur Makes Made-to-Fit Women’s Clothes an Easy Online Thing

Online shopping is always a little risky and in-store shopping can be a major chore. You can spend years shopping for clothes and never find quite the right fit – and that’s a bummer.

Maybe you think you’ll never find the size or the store that is absolutely you, but you haven’t met KIT.

When founder Merin Guthrie had finally had enough of being a pear-shaped woman in an hourglass-shaped apparel industry, she decided to try and solve the problem that everyone seemed to know, but no one was doing anything about. She believes, simply put, clothes should work with your body, not against it.

Thus, KIT, the online, revolutionary, modern dressmaker was born.

The Houston-based company works to combine the convenience of the Internet with the detail and perfection of classic tailoring to create outfits that fit properly on any woman’s body. And it’s all simply based on a few easy questions such as height, weight, and build — no measurements needed.

While KIT offers a plethora of skirts, dresses, coats and blouses, it has recently decided to tackle the ultimate style obstacle: the perfect fit tee. No more mid-drift bearing, cleavage showing T-shirts that most definitely are not your size.

Let KIT do the work for you. Just choose your design and KIT will find the fit and cut, sew and send it straight to you. It’s like T-shirt magic.

KIT’s pricing starts at $235 for a custom dress, $100 for custom skirts, and $125 for custom tops. The new custom tees begin at $50.