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Fashion / Shopping

Dallas-Based Department Store Disruptor Moves Into Austin and New York

Neighborhood Goods is on a Roll — and Music Lane is Next

BY // 09.11.19

The self-proclaimed “new type of department store” Neighborhood Goods has just revealed that it’s coming to Austin early next year. Since its first Texas opening at Plano’s Legacy West in 2018, the department store disruptor has gained notability and major celebrity cred.

Brands at the Plano location ranging from skin care and clothing to book publishers and shoes have come and gone, always keeping the store fresh and exciting.

“It’s an exciting time at Neighborhood Goods. In Plano, we will soon more than double the number of active brands since launch, whilst continuing to drive an incredibly thoughtful, progressive, and exciting mix of events and activations in the store,” co-founder and CEO Matt Alexander says.

“Meanwhile, we’re a short time away from opening our second location at Chelsea Market in New York and, today, we’re pleased to finally share our forthcoming third location in Austin, Texas.”

After raising an additional $11 million in Series A funding, bringing its total to $25.5 million, the company is ready to expand to South Congress Avenue and also build its online presence. The new location will be a part of a new mixed-use development in ATX called Music Lane.

It’ll go in next to the first Soho House in Texas and first Equinox in Austin. Other new stores in the development include Allbirds, Lululemon, Sweetgreen, Le Labo and Reformation.

“We’re thrilled to bring Neighborhood Goods’ unique approach to retail to South Congress in 2020,” says Andrew Joblon, founder and managing principal of Turnbridge Equities. “Our development will be a vibrant reflection of Austin’s creative spirit and, with Neighborhood Goods as one of our largest tenants, we believe it’ll be a great complement to the project.”

The store’s portfolio of brands has rapidly expanded from just 24 at the Plano launch almost a year ago to 42 today. And 16 new brands will launch at Legacy West over the next six weeks.

Neighborhood Goods locations will be curated with different goals in mind. Headquartered in Dallas, the company can test merchandise, design and strategize in Plano, while having access to a sophisticated suburban market. For New York, the space will be a more boutique-style layout with product testing and customer acquisition. And in Austin, brands will be able to access one of the most progressive retail streets in the United States.

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