Rodeo Drive Buzz

Effortless sophistication and impeccable quality have made Salvatore Ferragamo a household name in the fashion industry. The chic brand, which turns 100 this year, is celebrating its anniversary by giving its Rodeo Drive flagship store a makeover.

Representing a uniform persona for the brand is important when designing each store, but creative director Massimiliano Giornetti acknowledges the equal importance of incorporating elements of the culture and city each store calls home. After several months of anticipated renovation, the Beverly Hills shop, redesigned by architect William Sofield, features limestone, silver travertine, a custom chandelier, side tables made of cork, and red leather club chairs, and is accessorized with 1930s Art Deco-inspired lamps and pieces from the time. The stylish locale will be organized into various sections, including men’s and women’s ready-to-wear collections, perfumes and silk accessories, and specifically caters to VIP clients seeking a private shopping experience.

In commemoration of its centennial celebration, a pair of black-and-gold Art Deco-inspired shoes and a matching purse will be sold exclusively at the Beverly Hills store.

Visit the brand’s website to explore the heart of Ferragamo through 100 Years 100 Days, a journey that will include films, information on events, archives, shoppable experiences and more during the next 100 days.