If you’re not yet familiar with Maison De Mode, it won’t be long. The online luxury retailer from designer Hassan Pierre and fashion activist Amanda Hearst curates a beautifully edited selection of emerging designers with chic apparel, shoes, handbags, home goods, and jewelry — it just so happens that every item is also American-made, organic, recycled, vegan, or fair-trade. The brand got its start in 2015 appearing at major events like The Oscars or Art Basel Miami before establishing a permanent home online. Now, Maison De Mode is going brick-and-mortar once again — this time in Dallas.
Situated in the former Balenciaga space in Highland Park Village, Maison De Mode’s Dallas pop-up brings an exclusive opportunity to shop under-the-radar names now through November 1. We caught up with Pierre and Hearst to learn more about the decision to bring their sustainability-minded selection to Texas.
A Maison De Mode pop-up is relatively rare. How did you decide on Dallas? Why Highland Park Village?
Amanda: Although Maison de Mode exists as an e-retailer for the most part, there is an irreplaceable value in experiencing our products physically and that is why fusing brick & mortar experiences alongside our online boutique has always been a key component of the company. Walking into a space that harmoniously brings together the different branches of sustainable luxury from RTW to Home Goods, mission to promote a completely sustainable lifestyle.
Hassan: We did a pop-up at Highland Park Village back in 2019 that was one of our best performing shops. The women of Dallas are so chic and cool and really love fashion, so we decided that four our first pop-up post-pandemic, it would only be a natural fit to open back up in Highland Park Village.
Is there anything unique to the Dallas pop-up?
Hassan: Yes, we have a really unique brand matrix that includes brands and pieces that we currently sell online such as Bayou with Love, St. Roche, and Silvia Tcherassi as well as some in-store exclusives with some designers that we don’t sell on our online marketplace such as Gabriela Hearst and Jonathan Cohen. There will be a ton of unique pieces inside our pop-up.
What are some under-the-radar brands you’re excited to introduce Dallas to?
Hassan Pierre: One of my favorite designers that I had the chance to act as a mentor to is Jonathan Cohen, who is a really great up-and-coming young designer who was a finalist for the CFDA/Vogue Fashion Fund and has an amazing brand that is really fresh and cool. He’s also done a beautiful job at ups cycling scraps from his collections into some really great home pieces.
When shopping for sustainable brands and products, what are some of the key things you look for?
Amanda: Sustainability is a word with such a broad definition and there are so many different ways that brands can implement sustainability so I think shopping sustainably is a unique journey for every person depending on their passions and priorities. For me, animal welfare and waste reduction are a big focus so I always make sure my purchases are plant-based or cruelty-free and have a closed-loop system, meaning each material is used and reused over and over again and never ends up in our landfills.
Hassan: I think that the customer should always look at characteristics that they find important in their everyday life and translate that into the brands that they shop. For example, if somebody is very into animal rights then I would suggest they look for brands that are cruelty-free and/or vegan.
Favorite things to do (restaurants, shops, museums, etc.) when you’re in Dallas?
Hassan: Mi Cocina in Highland Park Village is one of my favorite Mexican restaurants, I love The Conservatory, which is an amazing store by my friend Brian Bolke that has the best selection of gifts. And for art of course it’s The Nasher Sculpture Center for me.