Tai Bowen graduated in 2018 from Louisiana State University, where she studied fashion merchandising and business.
Twenty-four-year-old Tai Bowen turned her dreams into reality and launched her first online store, White Flag Clothing
White Flag Clothing's Essentials collections features casual wear including long shorts, branded T-shirts, and cozy leggings.
White Flag Clothing introduces a pink line and will donate 10 percent of all proceeds to a breast cancer organization.
Tai Bowen dreamed up White Flag Clothing as luxurious brand at a modest demand.
White Flag Clothing offers a variety of garments for both women and women, from streetwear to formal attire.
Two years ago, Tai Bowen moved to Houston to pursue fashion and now lives with her beautiful daughter and husband.
Tai Bowen takes pride in her creative process, carefully choosing designs that will encourage customers to build their own style.
Whether they're rocking a signature sweatsuit or an elegant dress, Tai Bowen wants her shoppers to feel confident and beautiful.
White Flag Clothing's C'est La Vie collection features pieces that are perfect for a night on the town.
The COVID-19 pandemic inspired fashion blogger Tai Bowen to launch her own online store, White Flag Clothing. The 24-year-old graduated from Louisiana State University in 2018 and shadowed high-end designers like Tom Ford in New York City. After college, she moved to Houston and became a merchandise assistant and assistant buyer.
Bowen always dreamed of creating a luxurious brand, but at a modest demand inspired its name.
During Bowen’s sophomore year at LSU, a young woman asked to pray for her. She envisioned Bowen holding a white flag. Because she was holding the flag and surrendering herself to Christ, the girls following her would also surrender their lives to Christ, the woman told her.
Two years later when Bowen was ready to start her own fashion brand, the name came to her instantly: White Flag Clothing.
Finding Your Own Style
White Flag Clothing offers a variety of garments for both women and men, from streetwear to formal attire. Whether a woman is rocking a signature sweatsuit or an elegant dress, Tai Bowen wants her to feel confident and beautiful.
She takes pride in her creative process, carefully choosing designs that will encourage customers to build their own style.
“The fashion world is very fast and trendy right now,” Tai Bowen tells PaperCity. “I want my clothes to be affordable but still have a luxurious feel. I don’t want our buyers to think that if they wear our clothes one time, they are never going to wear it again.”
White Flag’s online debut was a success and many featured items sold out. “Customers love our sweatsuits that come in many different colors. Last restock, they sold out in a matter of minutes,” says Bowen, who looks forward to opening her own brick-and-mortar store one day.
White Flag’s New Looks
White Flag Clothing recently launched its Essentials collection of casual wear, including long shorts, branded T-shirts and cozy leggings.
The C’est La Vie collection features pieces that are perfect for a night on the town. The tie-up Noli top is already a customer favorite.
White Flag is also supporting the fight against breast cancer by introducing a line of pink clothing. Ten percent of all proceeds from the exclusive drop will be donated to a breast cancer organization, according to Bowen.
Customers can look forward to a new color wave for the signature sweatsuit, coming out next week. For a preview of part one of the winter campaign, coming out at the end of 2020, click thru the photo gallery above this story.