A Trendy, ‘Tiny’ Target Breezes Into One of Dallas’ Most Exclusive Neighborhoods

At just under 55,000 square feet, the new small-concept Target store opening in Dallas’ Preston Center Pavilion next month is petite compared to Targets we’re accustomed to visiting (whether to shop one of its many designer collabs or, let’s face it, for no reason at all that spirals into checking out with a red cart full of stuff you didn’t even realize you wanted).

But its coveted location — sandwiched between the affluent and family-friendly Preston Hollow and University Park neighborhoods — has the store poised to become a popular shopping destination.

Opening Sunday, October 21, Target at Preston Center will stock men’s and women’s apparel and accessories, products for kids and babies, home decor, and health and beauty essentials.

It will also carry fresh groceries, wine and beer, plus a curated selection of electronics, entertainment, and sporting goods.

Essentially, you’ll be able to take a class at SoulCycle, grab breakfast at Yolk or lunch at Hopdoddy, and swing by Target to check out Chip and Joanna Gaines’ new Hearth and Home for Magnolia collection — and never have to get in your car.

Plus, the Plaza at Preston Center shops are mere steps away, and NorthPark Center is just a few minutes down Northwest Highway.

“Dallas has long been an important market for Target,” says Jacqueline DeBuse, a spokeswoman for the company. “Our small-format stores give us the flexibility to bring a Target into neighborhoods where a full-size store typically wouldn’t fit.”

DeBuse adds that when evaluating potential new locations, Target considers a large number of factors to identify areas where it can fill a need with an easy shopping experience that’s also inspiring.

Target’s Preston Center store will also include a Starbucks and its convenient order pickup service.

Target, Preston Center Pavilion, 8335 Westchester Drive.