Although his day job involves working in an advisory role with Gallatin Natural Resources, Dallasite Austin Eudaly is an entrepreneur at heart, having previously launched the dating app Vouch with The Bachelor couple (and his close friends) Sean Lowe and Catherine Guidici.
Eudaly’s newest project is Tom & Sheri’s Iron in a Bottle, a natural wrinkle releaser spray that basically eliminates the need for an iron — and eliminates wrinkles after just a few minutes.
Named in honor of his parents, Tom & Sheri’s is produced and bottled in Dallas. Its main active ingredient is a natural fabric relaxer, which provides the same effect as a conditioner reducing hair frizz.
To help him launch the business, Eudaly recruited Heather Wilson, who serves as head of operations.
“Austin is very passionate about the product,” she says. “It saves time and helps him look his best, so he can do more important things like whooping up on his father Tom in ping pong.”
Currently, you can purchase a bottle of Tom & Sheri’s at Stanley Korshak and Culwell & Son men’s boutique. The company also partners with local charities, including Attitudes and Attire, donating a percentage of proceeds to their causes.