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Coveted Uptown Building to be Transformed Into a Work Playland

Social Lounges, a Golf Simulator and a New Restaurant Are All in Works for Prime Real Estate

BY // 07.12.18

Crescent is about to do another major facelift. In collaboration with architectural firm Corgan, Crescent Real Estate unveiled its plans for a full-scale, top-to-bottom redesign of the company’s newest acquisition, 2401 Cedar Springs.

The seven-story building is a joint venture between the real estate company and Goldman Sachs Asset Management Private Real Estate.

Built in 1989, the building is located in the heart of Uptown Dallas, on the coveted corner of Cedar Springs Road and Maple Avenue. Co-head of Goldman Sachs Asset Management PRE Joe Gorin believes the space is of optimal size, visibility and will fit well into the booming area.

John Zogg, managing director for Crescent Real Estate, also notes the walkability as a major advantage of this prime real estate. There are numerous restaurants, hotels, shops, salons, banks, fitness spaces, and more within a one-block radius.

The redesign will incorporate everything from a pass-through lobby that connects Cedar Springs and Maple, oversized glass windows that provide an airy feel with lots of natural light, a high-end fitness center complete with locker rooms, and a social lounge that can transform into a conference room or a golf simulator. There are also plans for a gourmet coffee cafe for those who work in the building.

While all the new features are cutting edge, what makes the space all the more intriguing is the addition of a new restaurant. The eatery will be located alongside Maple Avenue and plans call for it to utilize the green space of the new building with a chic outdoor patio. Zogg hints that a few significant chefs have already expressed interest.

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All of these renovations and more are expected to be completed by the early winter months of 2019.

For Crescent, it’s more growth from its Fort Worth roots. The company recently finished $33 million in renovations at the landmark Crescent complex. The developer also has redid the Crescent Court Hotel.

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