Giorgetti Houston presents a striking image.
Giorgetti Houston lobby, with Giorgetti Urban sofa and Mobius armchairs.
Giorgetti Houston living room with Giorgetti Aton sofa, Eva armchairs, Mizar table and Selene chairs.
Jacob Sudhoff and Jerry Hooker (Portrait by Jay Tovar)
Giorgetti family, circa early 1900s
Progetti armchair by Centro Ricerche for Giorgetti
Norah chair by m2atelier for Giorgetti
Origami cabinet by Massimo Castagna for Giorgetti
Oro dresser by Chi Wing Lo for Giorgetti
HOW DID A 118-YEAR-OLD ITALIAN FURNITURE MAKER END UP DESIGNING HOUSTON’S FIRST DESIGNER-LABELED LUXURY RESIDENTIAL BUILDING?
When things come full circle, you know they’re just meant to be. The remarkable collaboration with Italian furniture maker Giorgetti that resulted in a handsome new Houston residential building began with the Giorgetti Progetti armchair — a sculptural marvel hand-carved from Brazilian Pau Ferro wood, which Houston architect Jerry Hooker purchased for the home that he shares with husband Jacob Sudhoff. Hooker is a principal with Mirador Group architects, which has a track record of designing luxury condominiums, and Sudhoff’s residential sales and marketing powerhouse Sudhoff Companies has collaborated with The River Oaks, The Wilshire, and Belfiore high-rises, to name a few.
Sudhoff and Hooker had been searching for a furniture and cabinet maker that could create a comprehensive luxury residential environment, from the kitchen and outdoor cabinetry to lighting, closets, carpets, paneling, woodwork, and furnishings.
When they learned earlier this year from Internum manager Carla Muñoz that Giorgetti was launching its first bespoke cabinetry line and a new contract design division, they were on a plane to New York within 24 hours to meet with Giorgetti CEO Giovanni del Vecchio. They soon inked a deal.
A trip to Italy followed, with a tour of the factory in Meda and some time at the Milan furniture fair with Giorgetti executives. (The company is now owned by private equity fund Progressio SGR, although members of the Giorgetti family are still heavily involved.) Sudhoff says that while other luxury condominiums have designer names attached, the kitchens, bathrooms, lighting and other details of those properties are often a pastiche of different brands and levels of quality.
He compares Giorgetti Houston to one of the world’s most famous hand-built automobiles: “When you buy a Bentley, you’re not getting an IKEA engine. Everything in the car is hand-built. A unit in the Giorgetti is like an original work of art.”
The venerable name brings with it a storied history of design: Giorgetti has created bespoke furnishings for luxury hotels, showrooms, and cruise ships across the globe, including the customization of a $24 million penthouse for the Plaza Hotel in New York City in 2010. Giorgetti Ateliers — conceptual living spaces that replace the traditional showroom — have opened in elegant apartment buildings in Mumbai, Cologne, Antwerp, Singapore, St. Petersburg, Kiev, and Jakarta.
Giorgetti Houston, slated for occupancy in 2018, is sited for Upper Kirby, on the northeast corner of Steel and Virginia streets. The seven-story, 32-unit boutique mid-rise is being developed by Atlanta-based Stolz Partners, in association with Sudhoff Companies and Mirador Group, with prices starting at $1.4 million for a 3,000-square-foot unit to $3 million for one of four penthouses. The first floor will be outfitted entirely in Giorgetti furnishings, including the classic Progetti armchair that began this affair, and Giorgetti designed custom furnishings, lighting, and sculptural walls crafted from exotic woods. The company’s handcrafted kitchen and bathroom cabinets and custom closets will be in individual units, and a sculptural wood element (currently being designed by Giorgetti) will highlight each unit’s entry.
Roberta Giorgetti, marketing manager for the company, says design inspiration for Giorgetti Houston was culled from decades of classic Giorgetti artistry, using fine woods, metals, marble, leather, and fabrics. For the lobby, they’ve selected some of the most sculptural pieces, including the Mobius armchair, Erasmo round table, Studium writing desk, and the aptly named Hug armchair, which is enveloped by a walnut canaletto bentwood frame, a hallmark of Giorgetti’s craftsmanship. The façade of the building will be clad in porcelain tile, plaster, and glass, and is a dead ringer for the firm’s Origami cabinet with its smoked eucalyptus finish, she says.
While the design collaboration with Giorgetti is the standout feature of the building, other wow factors include private garages for certain units, located within an ample main garage, some large enough to hold four cars. Ceiling heights range from 10 to 12 feet, with balconies from 500 to 2,000 square feet. Giorgetti has also designed both the covered outdoor kitchen and al fresco dining areas.
In a surprising move, maintenance costs have been kept in check by expunging amenities many people don’t want or use, such as a pool and valet, limiting amenities to those that people want, such as a dog park, a gym, and concierge, explains Sudhoff.
“The HOA fees are about a third the cost of other buildings in the area,” he said.
A temporary sales office for Giorgetti Houston has been set up inside Internum showroom, located at 3303 Kirby Drive, which carries the Giorgetti line of furnishings exclusively in Houston.