Real Estate / Home + Design

The Loveliest is Styled to Perfection

BY Rebecca Sherman // 07.24.15
The Loveliest
From left: Britni, Joni and Kelsey Wood at The Loveliest

The Loveliest on Mahon Street in Uptown bills itself as a “fine embroidery and heirlooms store, specializing in textiles from around the world, and curiosities for the home.” Co-owners and Abilene natives Britni and Kelsey Wood and mom Joni have an eye for stylish goods with a fair-trade bent. SMU grads Britni and Kelsey worked and traveled around the U.S. before returning to Dallas, bringing with them a passion for beautiful textiles and goods discovered in Santa Fe, Carmel, Palm Springs and Marfa. Dallas seemed the perfect spot to open up shop. “We fell in love with the city; there’s so much fun shopping here,” says 29-year-old Kelsey, a corporate communications major who has worked in special events and scheduling for George W. and Laura Bush, Ann Romney and former Fox Broadcasting Company exec Kevin Reilly. Britni, 30, has been head style editor for Martha Stewart Weddings and worked for Anthropologie, launching its wedding line, Beholden. Joni, who leaves most of the day-to-day store operations to her daughters, owned a popular children’s clothing store in Abilene. “Some days get crazy with us all working together, but we all have our different strengths,” Kelsey says. “I was the motivator behind starting the store, and I focus more on the business side. Joni does the styling. She can make anything look great.” Nestled in a charming Victorian-style carriage house with a pink door and cactus garden out front, the store is around the corner from Blue Print and within walking distance of Stanley Korshak. Eighty percent of the inventory is fair trade — a business model that drives almost everything they buy for the store, including Rwanda baskets imported by a 21-year-old girl in San Diego. “When we purchase one basket wholesale, it provides water for a family in Rwanda for two weeks,” Kelsey says. Look for other hand-loomed, antique and fair-trade blankets and pillows, plus a large selection of tabletop linens, guest towels, runners and robes produced in Tuscany by a family of eighth-generation weavers. In-store monogramming is also a huge hit at The Loveliest. The women are already planning to expand the concept. “We want to make The Loveliest more than just a retail store,” Kelsey says. “It could mean starting our own fair-trade company or offering design services. We’ve always dreamed big.” 2417 Mahon St., 214.484.7376.

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