New Mexican Restaurant Hotspot Roars into Deep Ellum With Nightlife Visions

How do you feel about another Stirr coming to Deep Ellum? Love it or hate it, Milkshake Concepts – the restaurant group behind Stirr, Citizen and Nikkei – has opened a new bar and restaurant in the neighborhood. (Is Deep Ellum morphing into Uptown? Let’s discuss in the comments.)

The new spot, Vidorra (meaning “the good life”) offers Mexican food, craft cocktails and a killer rooftop patio. The 10,000-square-foot space recently opened at 2642 Main Street, near Pecan Lodge and Braindead Brewing.

“We love being a part of Deep Ellum and are extremely enthusiastic about its growth and development,” Imran Sheikh, co-owner of Milkshake Concepts, says in a statement.

Milkshake Concepts partnered with the local experts at Coevál Studio (Stirr, Jalisco Norte, Smithy, Mille Lire) to design the massive space. Inspired by artistry found throughout Mexico, namely Mexico City, Coevál Studio created a bright, modern look for Vidorra. The 2,000-square-foot rooftop bar features a state-of-the-art retractable roof, so you can enjoy the Dallas skyline in any weather.

It’s bound to become a nightlife hub of the area, but it’s also open for lunch and dinner. Vidorra’s menu includes shareables, soups, salads, tacos and signature entrees.

You can start off with dishes like the Flaming Fundido, with melted Oaxacan cheese and toppings served in a Molcajete dish. Taco options include Fried Avocado Tacos with Cotija cheese and ancho slaw and Poblano Chorizo Tacos with onions, cilantro and Cotija sauce. The Vidorra Ribeye, Wood Fired Paprika Ribs and Guajillo Smoked Chicken are highlights of the signature entrées. Five varieties of fajitas are also available, and can be ordered in large quantities for sharing.

Of course, Vidorra has a rather extensive beverage program to cater to its nightlife-inclined clientele. There are 20 craft cocktails and margaritas on the menu, including the Guadalajaran with Casamigos Mezcal, Cazadores Reposado, pineapple juice, citrus and Squirt. The bar has a wide variety of tequilas on hand and offers four tequila flight options.

Some of the cocktails can be made in a punch bowl for sharing. If you really feel like living it up, though, grab a glass of Patrón en Lalique (the bar has one of eight bottles in the United States) for a cool $1,000.