Fashion Diva Returns from the Retail Dead and Opens a Brand-New Store in Houston
By Shelby Hodge //
Photography Daniel Ortiz
What: Whim enters the retail scene with a preview for friends and family.
Where: Whim in Hollywood Square at Alabama and Timmons.
PC Moment: Familiar fashion diva Cindy Reich has returned to the shop-til-you-drop world, introducing advanced contemporary labels including Grey by Jason Wu, Jenny Kayne, Warm by Winnie Beattie, France’s La Prestic, and Spain’s Masscob. Nearly a decade after closing her shop, Wink, Reich was once again bitten by the retail bug. She introduced her new endeavor with the assist of designer Hunter Bell.
Who: Natasha Parvizian, Tatiana Massey, Cathy Echols, Phil Hudson, Alexandra Bruskoff, Saba Jawda, Sarah Jawda, Kara Smith, Anne Lee Philips, Chris Goins, Lisa Aaronson and Jailyn Marcel.

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