Jewelry Megastar Draws All the It Girls to One Happening Houston Party: The Love for Kendra Scott is Real

How the girls love Kendra Scott! When invitations went out to join the affordable-jewelry megastar at The Dunlavy, there was hardly a decline. Thus, a fashionable ensemble of some 200 influencers, millennials, Gen Xers and more strode in for the cocktail party/jewelry bash.

The occasion was the big reveal of Scott’s latest creation, the Charm Collection. With more than 300 charms that can be added at will to adjustable necklaces, hoop earrings and pinch cuffs, the only down side to this event was the decision making.

Should you go with the zodiac signs or mix it with stones and letters? And then what about those adorable symbols?

As Scott told PaperCity in a one-on-one interview before the party, “I love when our customers are able to really personalize their jewelry. . . To me, charms are just another form of personalization that lets our customers  really be able to show their style and to really be able to tell their story.”

While DJ ill Set spun pink records on her turntable, the femmes perused the charms, mixed it up with Scott and sipped champagne and specialty margaritas.

Charmed we’re sure: Scott’s husband Matt Davis, Kendra Scott chief marketing and chief revenue officer Tom Nolan, Toya Reiner, Saba Jawda, Carrie Colbert, Lauren Ashley, Brittany Fullwood, Meghan Adams, Dede Raad, Nikki Gamble, Jennifer Cope, Bethany Buchanan.